The kingdom of Saudi Arabia is the spearhead of an Islam willing to open to the world. A state of tradition, where religion is everywhere, and inks each mere nothing of the daily life, but which also appeals the modernity.
In this environment, women are a good reference to observe the mood of the place. Nowadays, they can free themselves from patriarchal and chauvinist codes, to create their own company. They start joining in the institutions, and play with their femininity.
In Saudi Arabia, under the impulse of the opening of the country, the whole society is freeing itself.